On-Demand Webinars

Previous Live Webinars

Below is a list of previous live webinars hosted by Del Mar College SBDC. These recordings are available to you at no-cost. Please use the 'Register Here' link to access the on-demand version of the webinar.

The BIG Event 2021: Day 1 - Industry: Upcoming Projects and Purchasing Processes

Featuring: Bay, LTD. and Flatiron/Dragados

The BIG Event 2021: Day 2 - Government Contracting: Cybersecurity Maturity Model Certification (CMMC)

Featuring: Del Mar College PTAC, Robert Marraro

The BIG Event 2021: Day 3 - International Trade: Small Business Exporting Tips

Featuring

The Port of Corpus Christi: Omar Garcia

UTSA ITC: Rick Rayne

UTSA ITC: Julio Garcia de las Mestas

A Recipe for Small Business Success: What to do When Buying Patterns Change

In the midst of a pandemic, many small businesses in the restaurant industry have been greatly affected. In turn, restaurant ownership and management are quickly finding new and innovative ways to adapt and stay competitive in business.

This webinar will focus on:

Moving to online food sales through applications like Door dash, Uber eats, and self-controlled systems
What all is associated with adding a third party delivery system and is it worth it?
Has COVID had an effect on the future of customer behavior?

Desktop Quickbooks Setup & Getting Started

QuickBooks - the #1 rated small business accounting software - QuickBooks helps you save time so you can focus on running your business. By learning to navigate QuickBooks, it can make bookkeeping easier. Track income and expenses, create invoices and statements, and organize your financial data in one place.

QuickBooks simplifies the billing process to help you get paid on time. Send accurate, detailed, and timely bills to your customers. It also allows you to organize your business information including: sales, receivables, inventory, expenses, purchases, payables and customer vendor information. This class provides the basic knowledge to set-up and navigate through the QuickBooks Accountant desktop software.

Branding Workshop: Stop Looking Like You Don’t Know What You’re Doing

As a business owner, you know your industry better than anyone. But without a strong brand presence in your market, you could be making yourself look less appealing to prospective customers. Taking time to create and maintain a well-crafted company image builds trust, establishes a roadmap for your marketing, and fast-tracks credibility.

In this session, you will:

Review “before and after” company brands
Learn the benefits of creating and using Branding Guidelines
Utilize free and low-cost tools to create consistency across your company
Review your current brand and create a high-level plan for future use

A Recipe for Small Business Success: Exceptional Customer Service

Restaurant owners know that the dining experience includes not only environment ambiance, quality and selection of food, but also overall customer service. How do small business owners shape the role of customer service importance for their employees?

This webinar will focus on:

Key elements of customer service
The importance of customer service
The role of the business owner

E-commerce Strategies for the Small Business Owner

Are you ready to start selling your products or services online, but not sure where to start?

Join us for this one-hour session where we’ll walk through the basics of online-selling for small businesses. You will learn about what to look for in an e-commerce platform; how to make your product images stand out, and how to create a positive experience for your online shoppers without breaking the bank.

A Recipe for Small Business Success: Compliance

As with many industries, it is important to stay up-to-date with ever-changing policies and procedures in the restaurant industry. When COVID-19 surfaced, there were many policies that changed, and to stay in compliance, small business owners found themselves learning and implementing policies and procedures.

This webinar will focus on how small business owners in the restaurant industry can better prepare the ways they are staying compliant with all HR policies and procedures. Additionally, we will discuss how taking the steps to prepare will make you a better business.

3 Secrets to Pivot Your Business with Social Media

Over the past year, the problems and desires of your customers have dramatically shifted with the realities of interrupted work schedules and family life. But have you changed with them, or are do you know there are probably a few things you could shift?

Even if you think there's not much more you can do, this workshop will give you new insight and ideas to make just slight changes to how you communicate about your products, services, and approaches, These shifts will inspire your ideal customer to take action and engage with you and your brand.

In this masterclass and workshop you will learn how to:

Make a shift in your offer(s)
Cut through the noise and get heard!
Get profitable, fast!

We will include examples from other businesses who are getting results and take questions to work through your specific hurdles and concerns with an emphasis on digital marketing. We will discuss how to promote your business on social media by nurturing and growing their online community to build goodwill and customer loyalty.

Presenter: Kami Huyse, Zoetica Media

“Make It A Great Day” The Fundamentals of Excellence in Customer Service

What kind of customer service experience are you creating? Was it a “WOW” Experience? How well did you engage with your “customer”? Were you able to make a connection over the phone or in person with your customer? Did they get their questions and concerns answered if they called in? Did you end the call with a positive statement of hoping to hear from them again? Did you thank them for their business? How was the in-person shopping experience? Did they feel welcomed and were they greeted in less than 3 seconds? Let us get back to the basics for excellence in customer service. A Customer Service training program to build your brand and grow your customer loyalty. A friendly, simple, and authentic approach to excellence in customer service, hospitality, and business etiquette. In today’s economy we have so many shopping options, so making a good first and lasting impression is key to growing any type of business. Learn the Six Basic Principles of Excellent Customer Service that each attendee can utilize for every customer call and customer engagement. Receive a Certificate of Completion for “MAKE IT A GREAT DAY” Training Session for each participant.

This webinar was funded by the CARES Act.

Presenter: Anna Hay, Learn The Ropes

10 Essential Team Needs As We Move Past Crisis and Business Disruption

Burnout and role overload are pervasive during times of change and crisis. How do you ensure that your team and colleagues feel safe, supported, and productive as we move through this business disruption?

Many of our teams were having difficulty coping with stress and were facing burnout and mental health challenges long before COVID-19 came along. Through COVID-19 we are seeing that their stress is heightened even further, and our teams and colleagues will continue to be at risk. Research shows that failing to meet the essential needs of your team will result in burnout, mental health challenges, increased absenteeism, disengagement and lost productivity. Leaders who understand their team’s essential needs will have teams that can thrive during this uncertainty.

Successful leaders know that healthy employees are a competitive edge and they know that small shifts can have a major impact. By focusing on these 10 Essential Needs, this interactive training will help you to choose the most effective strategies to help your team move forward through this crisis, minimize their negative stress symptoms and reactions, and protect their mental health now and in the future.

Discover how to effectively support your team as they continue to respond to challenges, and cope through change. Learn to choose the most effective strategies that will help your team stay engaged, balance the uncertainty, and build resilience.

Participants Will:

Recognize the signs and symptoms that are signaling that your team is not coping with the uncertainty and disruption
Distinguish the 10 Essential Team Needs that must be addressed in supporting your team as they continue to move through this uncertainty
Avoid the pitfalls to managing a team during and after crisis
Discover the 3 C’s that are vital to effective leadership

This webinar was funded by the CARES Act.

Presenter: Beverly Beuermann-King, Work Smart Live Smart

Building Resiliency - Harnessing Energy

The way in which we work and the environment that we work in, can cause exhaustion and burnout. Without the right resiliency tools, stress can build to a level that seems too difficult to handle and can leave you feeling depleted. These reactions can leave us exposed to a variety of illnesses and injuries or can take us away from our life goals.

Resiliency can be learned. Small shifts can have a major impact. With three simple questions, this interactive webinar helps you to choose the most effective strategies based on the S-O-S Principle™ that will allow you to bounce back after a stressful situation, minimize your negative stress symptoms and reactions, and engage fully in your life.

Focus will be on identifying positive opportunities, utilizing practical approaches and solutions based on our proprietary S-O-S Principle™, and integrating these resiliency strategies into your new reality. Discover how to effectively respond to challenges, cope through change, and garner more support, so that you can finally focus on living your best life.

This webinar was funded by the CARES Act.

Presenter: Beverly Beuermann-King, Work Smart Live Smart

Building a Strategy and Positioning Your Business Post-COVID

Markets, trends, competition, and the way of doing business have changed much faster over the last year than in the past. As we prepare to come out of COVID, companies need to be aware and ready for what may be different.

During this webinar, attendees will:

Examine how the way of doing business has changed
Examine the future may look like
Examine planning to position their company for what may come next

This webinar was funded by the CARES Act.

Presenter: Chris Ardueser, AGDA Consulting

YOU are the BRAND

In-Person Marketing is about your passion for the brand you represent. Learn how to identify and strategically create a target list and accurately qualify your prospects. Develop and build trust and loyalty with decision-makers and learn how to connect with gatekeepers. Prepare and deliver an "Authentic" meet and greet pitch with your authentic style. Cultivate and design your "Authentic" style in your specific business discipline and learn how to create a genuine approach to your prospects. Implement a follow-up plan for all sales and marketing visits while identifying your next steps in the sales and marketing cycle. Create and prepare a plan of action to move forward in the decision-making process. Refine your uniqueness and personality and apply it to your genuine style. Learn how to close the sale, answer all objectives, and create a sense of urgency for solutions. Enjoy making new friends in the process as you build and grow more trustworthy long-term relationships.

Receive a Certificate of Completion for “YOU are the BRAND” Training Session for each participant.

This webinar was funded by the CARES Act.

Presenter: Anna Hay, Learn The Ropes

How to Build Your Social Media Presence in 15 Minutes a Day

Social media can be time-consuming, especially as there are still so many things vying for your attention during this challenging time. Even as the economy slowly returns to normal, it's no time to sit back and wait, but to take action.

A sustained effort of only 15 minutes a day can help you to keep your business going and help you to grow.

In this masterclass and workshop, we will create an action plan to connect and grow your business. We will go over the specific steps for how to:

Find and connect with your ideal customer or client online
Create content that will keep your business at the top of mind for customers and clients
Nurture a relationship with customers and clients that keep them coming back and recommending your brand

You will learn how to promote your business on social media and nurture your growing online community to build goodwill and customer loyalty.

Presenter: Kami Huyse, Zoetica Media

This Is Not Business As Usual

This webinar will cover re-opening in Phase 1, 2 and 3 of the Pandemic. The materials and discussions are tailored to an audience of retail, restaurant and hospitality owners. If your concerns are with the loans and financing available now, please look to your local SBDC partner for guidance. This material focuses on safety, sales, marketing, community, best practices and everyday operations during this challenging time. This webinar will be a forthright discussion on how to handle this dilemma.

This webinar was funded by the CARES Act.

Presenter: Marc Willson, The Willson Company

Knowing your Audience for Marketing

Struggling to know if your message is resonating with your customers and prospects? Or if you’re even reaching your ideal client? Join us for a one-hour workshop dedicated to exploring WHO you should be marketing to; HOW to reach them; and WHAT to say. We will also spend time discussing which marketing methods work best for your demographics, and share real-world examples of what a successful targeted campaign can bring to a business.

This webinar was funded by the CARES Act.

Presenter: Nikki Riojas, Made in Corpus Christi

Effective Communication Strategies During Uncertain Times

Interpersonal communication skills can be challenging to develop, and they take conscious effort and ongoing practice to improve. During chaos, crisis, and turmoil our communications skills can be tested and if not focused on, can lead to negativity, distrust, misunderstandings, conflict, and increased stress.

Research is showing that many leaders admit they were underprepared for the level, the needed consistency, and the new mediums required for communicating during this crisis. The resulting lack of communication caused fear with employees, decreased productivity, and reduced engagement. Going forward, leaders who continue to focus on effective communication are far more likely to have an engaged team.

Successful leaders know that strong, effective interpersonal communication skills can create a sense of stability and predictability, lower stress and anxiety, and build trust and creativity. The key is to recognize what effective communication looks like, and how to deliver and connect during times of crisis and uncertainty.

By focusing on the necessary interpersonal communication skills that are needed during these times of uncertainty and change you will be able to develop a productive, collaborative, and respectful work environment.

Discover how to effectively communicate with your team as they respond to challenges, and cope through change. Create a communication strategy that ensures employees are clear about what is expected of them, and they receive regular, honest, and transparent updates. Learn to choose the most effective strategies that will help your team stay engaged, balance the uncertainty, and build resilience.

This webinar was funded by the CARES Act.

Presenter: Beverly Beuermann-King, Work Smart Live Smart

Opportunities for Growth

Businesses have been impacted tremendously during the unprecedented COVID-19 pandemic. However, there are still many opportunities for small business growth.

During this webinar, attendees will:

Examine how Covid impacted various industries
Examine possible opportunities for surviving businesses
Examine planning how to capitalize on possible opportunities
This webinar was funded by the CARES Act.

Presenter: Chris Ardueser, AGDA Consulting

Staying Relevant To A Changed Customer

Join us as small business strategist, Marc Willson, discusses the dynamics of changed consumer habits Post-COVID19. Here is an overview of the topics to be discussed:

Overview of today’s economic climate

Harvard Business school study on how consumers change their buying habits with technology

Differentiation and Defining Your Customer

Retailing 101

Restaurateuring 101

Marketing and Social Media

This webinar was funded by the CARES Act.

Presenter: Marc Willson, The Willson Company

Leadership Through Crisis

For many leaders, COVID was an unprecedented situation that put many leaders in positions they were not ready to face.

During this webinar, attendees will:

Examine crisis management and leadership
Examine effects of disruption
Examine preparedness for disruptions and crisis

This webinar was funded by the CARES Act.

Presenter: Chris Ardueser, AGDA Consulting

Create a Customer Journey Funnel to Increase Sales

Do you change how you work with your potential customers and clients to get them to the next step in the buying cycle or are you doing what you have always done?

At every step, your ideal clients and customers need different kinds of engagement and nurturing from you. Even after we return to in-person engagement and service, you will still need to engage your customer online more than before. It won't be a return to "business as usual."

Those who set themselves up now for this certainty will be able to bring in a steady stream of clients and customers.

In this workshop, you will master the 5 steps in the Customer Journey Funnel to better serve your clients or customers and increase your sales.

You will learn how to:

Choose Visibility Content that gets attention
Create a Quick Win that builds trust
Collect and nurture leads to invite conversation
Create no-brainer offers that boost sales
Capture authentic testimonials that give you credibility

Don't leave this important piece of your business on the sidelines. Join us to build your Customer Journey Funnel.

This webinar was funded by the CARES Act.

Presenter: Kami Huyse, Zoetica Media

COVID-19, Cybersecurity and a Return to Normal

A discussion on some of the ramifications on cybersecurity as it relates to returning to a work environment following the pandemic. Some of the issues we’ll discuss include: ramping back up, network safety, data transfer and protection, sterilization of operational equipment, lessons learned, and preparing for the next unknown. At the conclusion of the webinar, we’ll answer as many questions as we can.

Presenter: Troy Richardson, UTSA SBDC

Retail Strategies in the (almost) Post-COVID Era

If you’re stuck in a “what do we do now?” mindset after a year of COVID protocols, restrictions, and limited in-person interactions, this one-hour workshop is for you. We will spend the session focused on the most common and strategic shifts retailers are implementing to streamline in-store and online customer experiences. With the acceleration of digital sales channel use, we will discuss ways to continue leveraging online technology and touch-less offerings along with traditional shopping and personalized experiences customers have been missing. Attendees will take away strategies to leverage digital technology while also solidifying their brands for the future.

This webinar was funded by the CARES Act.

Presenter: Nikki Riojas, Made in Corpus Christi

Customer Service Reimagined

Amazon has changed the playing field
You are the brand
Get found on the Internet
Development an extraordinary environment
Curb appeal remains a priority
Think of your business as entertainment
Have a robust digital media campaign that creates urgency
Build relationships
Take Responsibility
Express gratitude
Things not to do
Happy employees treat customers better than unhappy ones do

This webinar was funded by the CARES Act.

Presenter: Marc Willson, The Willson Company

Do It Anyway- Personal Growth Road Map

Don’t wait for the waters to be calm before you learn to take on a new adventure, a new skill, or create a new idea. Don’t drift away from what’s calling YOU! Time is a precious commodity, use it wisely, with the people and things that make you a better YOU! Learn how to develop a new sense of discipline that will give you the confidence to move forward on your new career path or personal journey. Identify one thing you can strive towards and accomplish. This webinar will help you identify your successes and to help strengthen you in areas where you need some extra guidance. Sometimes we need some accountability and encouragement to help us focus on the changes we want to implement and ultimately achieve. We have the perfect guide to help you achieve your success. Receive a Certificate of Completion for “DO IT ANYWAY” Training Session for each participant.

This webinar was funded by the CARES Act.

Presenter: Anna Hay, Learn The Ropes