Below is a list of recorded webinars, by topic, hosted by Del Mar College SBDC. These recordings are available to you at no-cost.

 

STARTING A BUSINESS? START HERE

 

Small Business Orientation

Small Business Orientation is designed to provide prospective new business owners the information they need to start a successful business.

Topics include:
• Services provided by the Small Business Development Center
• What to know before starting and running a successful business
• Business structures
• Small business loans & financing options
• Preparing a Business Plan
• Live questions & answers

 

Starting A Business Step-By-Step

Thinking of starting a business? This seminar is designed for novice entrepreneurs who have never owned a business and are interested in learning how to start their own business.

We will cover:
- Feasibility – Can I make it happen?
- Business Plans
- Financing
- Financial Preparation
- Resources

Presented by Diana Robison, Business Advisor for Del Mar College SBDC

 

The Business Plan: A Roadmap for Success

This webinar will cover all the important parts of a business plan. This will be an interactive class so put on your thinking caps as we will work together to understand how important a good plan is to your eventual success. 

Presented by Dr. Michael Thompson

Additional Resouce: The Business Plan Handouts

 

Marketing for Start-Ups: 8 Strategies for Marketing Your New Business

Starting a business from scratch can be an exciting but daunting experience. Join us for a one-hour session focused on real-life marketing strategies that can be implemented into your start-up from day one. From planning to execution, you’ll leave with actionable items you can build into your business and track to see the results. 

Presented by Nikki Riojas, Owner of Made in Corpus Christ and Made in Texas Co

Additional Resouce: Marketing for Start-Ups Slides

 

Starting with the End in Mind

Learn how to integrate succession planning seamlessly into your business strategy at the very beginning, ensuring that every decision today paves the way for a smooth transition tomorrow.

Presented by Ronnie Johnson, LUTCF, AIF

 

Master Your Loan Application: Building a Personal Financial Statement

This training session dives deep into Personal Financial Statements (PFS) for loan applications. We'll break down what a PFS is and why it's crucial for lenders. You'll learn how to navigate the process, gather the necessary information, and present it in a way that showcases your financial strength. By the end, you'll be equipped to build a compelling PFS that increases your chances of loan approval, potentially securing favorable terms, and gaining valuable insights into your own financial health.

Presented by Dr. Michael Thompson

 

A Recipe for Small Business Success: Exceptional Customer Service

Restaurant owners know that the dining experience includes not only environment ambiance, quality and selection of food, but also overall customer service. How do small business owners shape the role of customer service importance for their employees?This webinar will focus on:

• Key elements of customer service
• The importance of customer service
• The role of the business owner 

 

Communicating with Difficult Customers

Discover how to offer excellent customer service, handle difficult situations, and practice active listening. Being prepared requires being ready and informed. Learn about solutions to problem solving that will create better positive outcomes.

Presented by Anna Hay, Founder & Owner of Learn THE Ropes

 

Creative Ways to Connect with Customers

Connection is key with small businesses these days. In this session, we will discuss ways to reach your customers and prospects using less traditional, but effective methods to keep your business top of mind. We will also review a variety of low-cost/no-cost virtual tools that can be used to facilitate connections, sales, and overall engagement with your audience. Attendees will leave with a baseline understanding of how these tools and methods can help their business and will receive a downloadable checklist they can use as a guide for getting started.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

Make It A Great Day: Excellence in Customer Service

Learn the Six Key Steps of Excellence in Customer Service. Create and make a good first and last impression that will help build more loyalty to your brand and grow your business. Highlights:

• How to create an authentic dialogue and greeting specifically for your business
• Creating a "WOW" experience with your customers, guests, or clients
• Six Key Steps of Excellence in Customer Service
• The secret meaning of GREAT and how to apply it in your business
• Customer service phrases and wording that make your customers feel valued
• Keep it "Texas Friendly" while engaging with your customers, guests, or clients

Presented by Anna Hay, Founder & Owner of Learn THE Ropes

 

 

Cyber Aware: AI & Deep Fakes

Discover how artificial intelligence is transforming the field of cybersecurity and learn about the emerging threat of deep fakes in this insightful webinar. We will explore the ways AI can enhance security measures, detect anomalies, and respond to threats more effectively. Additionally, we'll delve into the world of deep fakes, understanding how they are created, the potential risks they pose, and strategies to identify and mitigate their impact. This session is essential for anyone looking to stay ahead of the curve in cybersecurity and protect their organization from sophisticated digital threats.

Presented by Troy Richardson, CISSP; Senior Business Development Specialist at UTSA SBDC Center for Government Contracting

 

Cyber Aware: Passwords

Passwords play a crucial role in both our professional and personal routines, safeguarding our accounts and privacy. However, failing to prioritize practices such as avoiding password reuse, regular rotation, and steering clear of easily guessable passwords can significantly increase the vulnerability of both individuals and businesses to security breaches. In this upcoming webinar, we will delve into the significance of passwords, the necessity of complexity, and the contentious topic surrounding the adoption of password managers.

Presented by Troy Richardson, CISSP; Senior Business Development Specialist at UTSA SBDC's Center for Government Contracting

 

Cyber Aware: Ransomware

Ransomware attacks are increasingly affecting organizations of all sizes, across all industries. Cybercriminals encrypt data on infected computers and demand hefty fees to release it. Join this webinar to learn about the challenges, real-world scenarios, best practices, and proactive strategies to protect against ransomware attacks. Small business owners will gain valuable insights into affordable and effective measures to safeguard their data, ensuring their operations remain secure and resilient.

Presented by Troy Richardson, CISSP; Senior Business Development Specialist for the TXSW SBDC Network's Center for Government Contracting

 

Cyber Aware: Small Business Secure Wi-Fi

Contemporary businesses are no longer confined to wired internet connections, as wireless networks offer enhanced mobility and flexibility. Utilizing wireless internet enables seamless communication, work productivity, and cost savings on cellular data. Moreover, customers now anticipate complimentary Wi-Fi access in-store and waiting areas. While Wi-Fi has become indispensable for modern businesses, it also presents potential risks to individuals, businesses, and clientele. In this webinar, we'll explore ten essential tips to establish and maintain the security of your business Wi-Fi network, along with the potential consequences of neglecting these measures.

Presented by Troy Richardson, CISSP; Senior Business Development Specialist at UTSA SBDC's Center for Government Contracting

 

Cyber Aware: Social Engineering

Join us for an webinar on social engineering, a deceptive tactic used by cybercriminals to manipulate individuals into divulging information. This session will cover the fundamentals of social engineering, how it exploits human psychology, and why it poses a significant vulnerability to businesses, especially small ones. Don’t miss this opportunity to fortify your business against the growing threat of social engineering! By the end of this webinar, you'll be equipped with practical knowledge to identify and defend against social engineering attacks, ensuring your business stays secure without breaking the bank.

Presented by Troy Richardson, CISSP; Senior Business Development Specialist for the TXSW SBDC Network's Center for Government Contracting

 

E-COMMERCE

  

E-Commerce Strategies for the Small Business Owner

Are you ready to start selling your products or services online, but not sure where to start? In this one-hour session where we’ll walk through the basics of online selling for small businesses. You will learn about what to look for in an ecommerce platform; how to make your product images stand out, and how to create a positive experience for your online shoppers without breaking the bank.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co.

 

Holiday Promotion How To

Are you ready to start selling your products or services online but not sure where to start? In this one-hour session, we’ll walk through the basics of online-selling for small businesses. You will learn about what to look for in an e-commerce platform, how to make your product images stand out, and how to create a positive experience for your online shoppers without breaking the bank.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

Shopify 101, Part 1 & Shopify 101, Part 2

Onmichannel marketing is what all businesses should be striving for, and if you don’t have an online presence now, you’re unfortunately behind. In this two-part series, we will get you on the path to selling your products through Shopify–an ecommerce platform that allows anyone to sell online, at a retail location, and everywhere in between. Throughout this series, we will take a hands-on approach to set up an online store, configure backend settings, add products and collections, process orders, manage customers, open sales channels, and customize your theme. Attendees are encouraged to open their existing Shopify accounts and walk through the steps in real-time–or just follow along if an account has not yet been set up.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

Shopify 201

In this follow-up session to our Shopify 101 series, we will take a closer look at how the tools and apps available in the Shopify e-commerce platform can help you build and streamline your store’s online sales capabilities. Prior to this session, we will allow the audience to submit questions in advance to help tailor our discussion directly to what’s most important to you. Attendees who currently have a Shopify account and are utilizing the platform will get the most out of this discussion. We encourage you to open your existing Shopify accounts and walk through the platform in real-time with us.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

 

INTERNATIONAL TRADE

 

Expand and Grow Business Internationally

Hear how the SBA can help you take on the world!

The SBA not only has resources to help you domestically, but its Office of International Trade can connect you to the financing and experience needed to compete in the global marketplace.

Presented by Jeremy Foreman, Export Finance Manager with the Office of International Trade at the U.S. Small Business Administration

 

 

 

LEADERSHIP

 

10 Essential Team Needs to Encourage Engagement, Productivity, and Combat Mental Fatigue and Burnout

Burnout and role overload are pervasive during times of change and crisis. Research shows that failing to meet the essential needs of your team will result in burnout, mental health challenges, increased absenteeism, disengagement, and lost productivity. Leaders who understand their team’s essential needs will have teams that can thrive during change and uncertainty. Discover how to effectively support your team. Learn to choose the most effective strategies that will help unlock your team’s potential, so that they can stay engaged, avoid burnout, and maintain their resilience.

Presented by Beverly Beuermann-King, Stress, Resiliency, and Wellness Strategist, Speaker, and Author

 

Building Team Trust

Building team trust is critical to be successful, particularly in our new remote, hybrid and blended work situations. It's important to make sure we are aware of aspects that build and reduce trust in our working relationships. Many times, we have unspoken expectations of each other and that prevents positive work environments. Join us to review a brief checklist to maximize ways to build a culture of trust on your team.

Presented by Pat Bell, Leadership Instructor with Del Mar College, Corporate Services

 

Cross-Generational Management and Leadership

Understanding effective leadership traits, traits of different generations, and their effects on management and leadership is essential for strategic business management. In this webinar, we will discuss:

• What defines a generation, and why it is essential to recognize their traits
• Identifying generational traits
• How these traits can be used to lead and manage teams effectively
• Why the value of identifying and using cross-generational traits will benefit the business

Presented by Dr. Christopher Ardueser, Owner of AGDA Consulting

 

Effective Communication Strategies During Uncertain Times

Interpersonal communication skills can be challenging to develop, and they take conscious effort and ongoing practice to improve. During chaos, crisis, and turmoil our communications skills can be tested and if not focused on, can lead to negativity, distrust, misunderstandings, conflict, and increased stress.
Successful leaders know that strong, effective interpersonal communication skills can create a sense of stability and predictability, lower stress and anxiety, and build trust and creativity. The key is to recognize what effective communication looks like, and how to deliver and connect during times of crisis and uncertainty.
Discover how to effectively communicate with your team as they respond to challenges, and cope through change. Create a communication strategy that ensures employees are clear about what is expected of them, and they receive regular, honest, and transparent updates. Learn to choose the most effective strategies that will help your team stay engaged, balance the uncertainty, and build resilience.

This webinar was funded by the CARES Act.
Presented by Beverly Beuermann-King, Work Smart Live Smart

 

Leadership 101: Understanding the Components of Leadership

Leadership has been and still is a hot topic. People want to be leaders or be led. As an official of a company, the value is in understanding what leadership is and how it can be utilized in a company to advance the company’s position and operational effectiveness.
In this webinar, we will discuss the following points:

• What is leadership
• The leadership of a company vs. leadership of people
• Why leadership is not management
• Types of leadership and their effectiveness
• Traits of leaders and why managers should be able to identify these traits

Presented by Dr. Christopher Ardueser, Owner of AGDA Consulting

 

Leadership Through Crisis

For many leaders, COVID was an unprecedented situation that put many leaders in positions they were not ready to face.
During this webinar, attendees will:

• Examine crisis management and leadership
• Examine effects of disruption
• Examine preparedness for disruptions and crisis

This webinar was funded by the CARES Act
Presented by Chris Ardueser, AGDA Consulting

 

 

MANAGEMENT

 

A Recipe for Small Business Success: Compliance

As with many industries, it is important to stay up-to-date with ever-changing policies and procedures in the restaurant industry. When COVID-19 surfaced, there were many policies that changed, and to stay in compliance, small business owners found themselves learning and implementing policies and procedures. This webinar will focus on how small business owners in the restaurant industry can better prepare the ways they are staying compliant with all HR policies and procedures. Additionally, we will discuss how taking the steps to prepare will make you a better business. 

 

A Recipe for Small Business Success: What to do When Buying Patterns Change

In the midst of a pandemic, many small businesses in the restaurant industry have been greatly affected.  In turn, restaurant ownership and management are quickly finding new and innovative ways to adapt and stay competitive in business.

This webinar will focus on:

• Moving to online food sales through applications like Door dash, Uber eats, and self-controlled systems
• What all is associated with adding a third party delivery system and is it worth it? 
• Has COVID had an effect on the future of customer behavior?

 

City of Corpus Christi - The Building Dept. and Certificate of Occupancy

Starting a brick-and-mortar store can be challenging. The City of Corpus Christi – Development Services Department will identify all the pieces a small business owner needs to obtain a Certificate of Occupancy for their business in Corpus Christi.

Presented by Luke Fry, Deputy Building Official for the City of Corpus Christi - Development Services Dept.

 

Create a Customer Journey Funnel to Increase Sales

Do you change how you work with your potential customers and clients to get them to the next step in the buying cycle or are you doing what you have always done? At every step, your ideal clients and customers need different kinds of engagement and nurturing from you. Those who set themselves up now for this certainty will be able to bring in a steady stream of clients and customers.
In this workshop, you will master the 5 steps in the Customer Journey Funnel to better serve your clients or customers and increase your sales.
You will learn how to:

• Choose Visibility Content that gets attention
• Create a Quick Win that builds trust
• Collect and nurture leads to invite conversation
• Create no-brainer offers that boost sales
• Capture authentic testimonials that give you credibility

This webinar was funded by the CARES Act.
Presented by Kami Huyse, Zoetica Media

 

Good Marketing, Bad Operations

More marketing will make a business more profitable, right??? In this session, we'll address the effect of overlooking the problems that may be in the operations and the impact it has on marketing campaigns. We'll discuss why marketing may not be the best option for your business at this time and the long-term effects that a marketing campaign may have if the root of the problem is internal. We address the "if we could only get more customers, we would be doing better" mentality.

Presented by Dr. Christopher Ardueser, Owner of AGDA Consulting

 

Intellectual Property: Basic Training and Why It's Important for Your Business

Companies of all sizes can be victims of intellectual property theft.  Intellectual property (IP) includes patents for inventions, trademarks for logos, copyrights for literary works, as well as tradedress, tradesecrets, and agreements dealing with these matters. IP further includes business ideas, brands, products, services, processes, etc. Protection of these assets can prevent others from using your company’s property without your consent, resulting in a potential loss of market share or revenue.  Join in for this online seminar to learn more about what is IP and how it can affect a business.

Presented by Susan Ochoa, Ochoa & Associates, PC

 

Small Business Emergency Preparedness

WOULD YOUR BUSINESS SURVIVE IF…

• The road to your business closes as a result of construction or bad weather?
• A key supplier/customer goes out of business?
• A key employee gets sick for an extended period of time?

WHY PREPARE?

From workplace disruptions to natural and man-made disasters, as a small business owner, you should be ready for anything. Unexpected events can quickly interrupt your business putting you and your employees at risk. If you are not prepared, your business could shut down forever.

This session discusses those areas critical to protecting your business, employees, and the community, as well as resources to develop your own business continuity plan.

Presented by Deirdre Pattillo, SPHR, SHRM-SCP; Senior Project Manager for Employer Services at Texas South-West SBDC Network's Center for Government Contracting

 Additional Resouces: Small Business Emergency Preparedness Resources

 

Wholesale 101

Do you have a product line that you’d like to sell in retail shops, locally or nationwide? Or are you a business looking to purchase product to resell in your store? In this session, we will walk through the basic wholesale process from both the seller and buyer perspectives. For SELLERS, we will delve into pricing your merchandise for both a retail and wholesale environment; terms & conditions; and payment expectations. For BUYERS, we will focus on how to find the best products for your business; consignment vs wholesale; and partnership opportunities. All attendees will leave with a clear understanding of how wholesale purchasing, production, and fulfillment works.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

 

MARKETING

 

Annual Marketing Planning for the Small Business Owner

It’s never too late to get your marketing planning started! During this session, we will review the most important aspects of planning out your marketing strategies for the year. Attendees will receive a marketing calendar that we will walk through together, along with a list of marketing areas to focus on each month. Taking time to work on your marketing plan will help create a path for your business promotion, and keep your company top of mind with your customers and prospects.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

Additional Resource: Annual Marketing Planning Handouts

 

Branding & Marketing Basics for Small Business Development: Building a Strong Foundation

Discover the core principles of branding and marketing essential for small business success. Learn how to define your brand identity, develop a brand strategy, and create a marketing plan tailored to your target audience. Lay the groundwork for building a strong brand that resonates with customers and sets your business apart.

Presented by Michael Quintana, Owner of Script Journey

Additional Resource: Branding & Marketing Basics Handouts

 

Branding Beyond the Basics: Creating a Memorable Identity for Your Business

Elevate your brand presence with advanced branding strategies designed to captivate and engage your audience. Explore the art of brand positioning, storytelling, and brand extensions to create a lasting impact in the market. Dive into content creation, community building, influencer partnerships, and social media analytics to enhance brand visibility and engagement. Harness the power of social platforms to amplify your brand messaging and build a loyal following. 

Presented by Michael Quintana, Owner of Script Journey

Additional Resource: Branding Beyond the Basics Handouts

 

Marketing for Start-Ups: 8 Strategies for Marketing Your New Business

Starting a business from scratch can be an exciting but daunting experience. Join us for a one-hour session focused on real-life marketing strategies that can be implemented into your start-up from day one. From planning to execution, you’ll leave with actionable items you can build into your business and track to see the results. 

Presented by Nikki Riojas, Owner of Made in Corpus Christ and Made in Texas Co

Additional Resource: Marketing for Start-Ups Slides

 

Product Photography for the Small Business Owner

Would you be surprised to learn that 90% of information transmitted to the brain is visual? This makes product photography that much more important to help promote and sell your goods and services. Join us to learn photography tips and tricks for the small business owner. We’ll share best practices for getting the best shot, you’ll get expert tips from area photographers, and you’ll leave with checklist to help you remember everything you’ve learned.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

Rebuilding Your Brand - Telling Your Story

Your story is what sets you apart from every single one of your competitors. In this hour-long session, we will walk through how to create compelling, authentic content across multiple platforms to build relationships with your customers, partners, and community. Using real-world examples, attendees will learn what makes brand connections so important, and how to leverage that in your brand development. We will also discuss transactional and emotional buying, and how that can translate into more sales with lower promotional costs.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co.

 

Small Business Marketing Using AI-Generated Content

Are you curious about artificial intelligence (AI) content generation and how it works? Do you want to learn how AI can save you time and make your marketing efforts more effective? In this seminar, we’ll share tips to incorporate AI into your marketing and recommendations to ensure your messages are compelling to your audience.

You’ll learn:

• What AI is and how it works
• How to use AI in your marketing to save time and inspire your messages
• Tips for using AI-generated content

Presented by Rebecca Esparza, MBA; Director of Business Development for SCORE Corpus Christi

 

The Power of the Inbox

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing and the five easy steps you must take to harness the power of the inbox! From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Presented by Rebecca Esparza, Director of Business Development at SCORE Corpus Christi

 

Turn Your Customers Into Your Sales Force

Ever wonder how some brands seem to have their customers doing the selling for them? Wearing their logo, tagging them in photos, and sharing their experiences with friends and followers? This is a brand’s dream scenario and in this workshop, we’ll spend an hour walking through how businesses can leverage key strategies to draw customers in and retain them for life. Using real-life scenarios, attendees will learn what makes brand connections so important. We will also discuss what drivers determine transactional versus emotional buying, and how that can translate into more sales with less promotional cost.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

YOU Are the Brand

In-Person Marketing is about your passion for the brand you represent. Learn how to identify and strategically create a target list and accurately qualify your prospects. Develop and build trust and loyalty with decision-makers and learn how to connect with gatekeepers. Prepare and deliver an "Authentic" meet and greet pitch with your authentic style. Cultivate and design your "Authentic" style in your specific business discipline and learn how to create a genuine approach to your prospects. Implement a follow-up plan for all sales and marketing visits while identifying your next steps in the sales and marketing cycle. Create and prepare a plan of action to move forward in the decision-making process. Refine your uniqueness and personality and apply it to your genuine style. Learn how to close the sale, answer all objectives, and create a sense of urgency for solutions. Enjoy making new friends in the process as you build and grow more trustworthy long-term relationships.
Receive a Certificate of Completion for “YOU are the BRAND” Training Session for each participant.

This webinar was funded by the CARES Act.

Presented by Anna Hay, Learn The Ropes

   

 

QUICKBOOKS ONLINE

 

QuickBooks Online, Part 1: Subscription Options

Which QuickBooks Online subscription is right for you? Learn about the various QuickBooks Online plans to decide which one is a good fit for your business needs.

We will discuss:
• Simple Start
• Essentials
• Plus
• Advanced

Presented by Antonia Gonzalez, MBA, MAcc; Owner of Providence Tax & Financial Management LLC

 

QuickBooks Online, Part 2: QuickBooks Setup

Learn how to configure crucial aspects of QuickBooks Online with great precision. You will become proficient in setting up bank and credit card accounts, creating invoice templates, defining products and services, and organizing the chart of accounts.

We will discuss:
• Company Settings
• Chart of Accounts (COA) and Accounts Numbers
• Setting Up Products and Services
• Setting Up Messages & Statements
• Customizing Invoices, Sales Receipts & Estimates
• Expenses
• Importing Bank & Credit Card Transactions
• Setting Up Multiple Users
• Lists
• Adding Customers & Vendors
• Closing the Books
• Advanced Settings

Presented by Antonia Gonzalez, MBA, MAcc; Owner of Providence Tax & Finance Management LLC

 

QuickBooks Online, Part 3: Sales and Income

We will focus on how to use QuickBooks Online to record sales and monitor income. By the end, you will be able to handle your credit sales by generating and sending invoices to your clients and recording cash transactions.

We will discuss:
• Estimates
• Invoices
• Receiving Payments
• Sales Receipts

Presented by Antonia Gonzalez, MBA, MAcc; Owner of Providence Tax & Finance Management LLC

 

QuickBooks Online, Part 4: Bills and Expenses

Learn how to handle your bills and track expenses using QuickBooks Online. As a small business owner or manager, you know the importance of managing expenses alongside sales generation. By the end of this session, you will be able to manage your outstanding bills to vendors by entering and tracking them. You will also learn how to correctly enter the payment of these bills to avoid double recording the expense.

We will discuss:
• Writing and Printing Checks
• Entering Bills
• Paying Bills

Presented by Antonia Gonzalez, MBA, MAcc; Owner of Providence Tax & Finance Management LLC

 

QuickBooks Online, Part 5: Banking Transactions

Become proficient in handling all your banking transactions that have been downloaded and learn how to enter essential banking transactions manually. You will also learn to use the reconcile tool to verify the transactions are accurate and ensure up-to-date financial statements.

We will discuss:
• Banking Transactions
• Downloaded Banking Transactions
• Record Bank Deposits
• Transfer Funds
• Bank Reconciliation

Presented by: Antonia Gonzalez, MBA, MAcc; Owner of Providence Tax & Finance Management LLC

 

QuickBooks Online, Part 6: Managing Business Credit Card Transactions

Minimizing cash transactions can simplify bookkeeping. To achieve this, you can utilize a credit card. In this session, you will learn how to download and keep track of credit card transactions in QuickBooks and reconcile your credit card accounts.

We will discuss:
• Entering Business Credit Card Transactions
• Downloading Transactions
• Entering a Credit Card Refund
• Reconciling Business Credit Card Accounts

Presented by Antonia Gonzalez, MBA, MAcc; Owner of Providence Tax & Finance Management LLC

 

QuickBooks Online, Part 7: Managing Credit Card Sales

Learn how to handle credit card sales using QuickBooks Payment account integration or a third-party credit card processor. 

We will discuss:
• Credit Card Sales with QuickBooks Payments
• Third-Party Credit Card Processors

Presented by Antonia Gonzalez, MBA, MAcc; Owner of Providence Tax & Finance Management LLC

 

SOCIAL MEDIA

 

10 Tips to Overcome Camera Shyness and Show Up Online

Ready to shine online but camera shy? Learn ten actionable tips to build confidence, create connecting content, and kickstart your video marketing! Join us to: - Conquer your fear and deliver engaging video content - Develop a system for continuous video ideas - Learn how to grow your online community with video power.

Presented by Dorien Morin-van Dam, Social Media Strategist at More In Media

 

3 Secrets to Pivot Your Business with Social Media

Over the past year, the problems and desires of your customers have dramatically shifted with the realities of interrupted work schedules and family life. But have you changed with them, or are do you know there are probably a few things you could shift?
Even if you think there's not much more you can do, this workshop will give you new insight and ideas to make just slight changes to how you communicate about your products, services, and approaches, These shifts will inspire your ideal customer to take action and engage with you and your brand.
In this masterclass and workshop you will learn how to

• Make a shift in your offer(s)
• Cut through the noise and get heard!
• Get profitable, fast!

We will include examples from other businesses who are getting results and take questions to work through your specific hurdles and concerns with an emphasis on digital marketing. We will discuss how to promote your business on social media by nurturing and growing their online community to build goodwill and customer loyalty.

Presented by Kami Huyse, Zoetica Media

 

Customer Service Through Social Media

Customer Service is one of the most important parts of a business. Social media has added a layer of customer service that we have not seen in the past. This presentation delves into the critical role of social media in modern customer service, emphasizing its importance in today's connected world. We will highlight the impact of social media on customer engagement and satisfaction, strategies for effective engagement and customer service, and best practices to maximize customer satisfaction and loyalty.

Presented by Jennifer Mann, COO at Key Concepts Marketing

 

Don't Be A Social Ghost

Stop stressing about social media! This workshop will show you how to lay the foundation for success: find the right platform, create content that gets noticed, and develop a winning strategy to reach your goals.

Presented by Jane Georgilis, TX State SBDC Training/Social Media Assistant; and Med Bilwani, TX State SBDC Jr. Advisor

 

Getting Personal: Social Media for Brand Growth, Engagement, and Intentional Audience Connection

This class will help business owners understand how social media can be used as a powerful tool to reinforce and elevate their brand identity, build a personal connection to their audience, and ultimately drive growth and engagement across various online platforms.

Presented by Michael Quintana, Owner of Script Journey

Additional Resouce: Getting Personal Worksheet

 

How to Build Your Social Media Presence in 15 Minutes a Day

Social media can be time-consuming, especially as there are still so many things vying for your attention during this challenging time. Even as the economy slowly returns to normal, it's no time to sit back and wait, but to take action. A sustained effort of only 15 minutes a day can help you to keep your business going and help you to grow.
In this webinar, we will create an action plan to connect and grow your business. We will go over the specific steps for how to:

• Find and connect with your ideal customer or client online
• Create content that will keep your business at the top of mind for customers and clients
• Nurture a relationship with customers and clients that keep them coming back and recommending your band

You will learn how to promote your business on social media and nurture your growing online community to build goodwill and customer loyalty.

Presented by Kami Huyse, CEO of Zoetica

 

How to Get a Bigger Slice of the LinkedIn P.I.E: How to Optimize LinkedIn to Support Your Brand and Generate Leads

Ever notice how some people seem to really “get” LinkedIn, and others blend in? Join this session for hands-on instruction by Brenda Meller who will show us how to get a bigger slice of the LinkedIn P.I.E. to support our brands and generate leads, focusing on (P) Profile optimization; (I) Invitation & messaging strategies; and (E) Engagement and posting strategies.

Presented by Brenda Meller, Chief Engagement Officer at Meller Marketing

 

How to Grow Your Small Business with Facebook Ads

Learn the 3-part small business marketing system to build your brand and get more customers using Facebook Ads. 

During this session, you'll learn:

• where small businesses are throwing money out the window with Facebook ads and how to stop right away
• the proper mindset to approach advertising your small business on Facebook with to be successful
• what 3 campaigns you need working together in order to win with Facebook ads
• how to set up the 3 campaigns for your small business that will build your brand and get you more customers

Presented by Todd Giannattasio, Owner of Tresnic Media, LLC

 

How to Leverage Video Podcasting for Small Business

Well intentioned people all over the world are relentlessly working to build their small businesses but continue to get off course and distracted. They continue to fall victim to the shortcuts, false promises, and unproven advice of modern day gurus and entrepreneurs. This webinar will focus on how to build authority, brand awareness, and trust through a content machine all derived from a video podcast.  
We will cover how to leverage podcasting as a tool to help you exist everywhere on social media without having to be ON social media all day long. We will discuss how to create content people will want to share with their connections and followers; content that lands your ideas in other people's minds like a care package. Video does NOT have to be intimidating. As a matter of fact, it will become far less intimidating after we discuss techniques like going live, batching content, hooks, and calls to action.  After this webinar you will no longer underestimate the fact that scaling your content can help you scale your brand and your business!

Presented by Rich Cardona, Owner & Founder of Rich Cardona Media

 

How to ROCK on LinkedIn to Generate More Leads

Sure, you're ON LinkedIn, but are you using it effectively as a social selling tool to generate visibility, create VIP referral partners, and ultimately generate leads for your business? Attend this session and learn how to grow and evolve your personal brand -- and your company brand -- to get a bigger slice of the LinkedIn Pie. 

Presented by Brenda Meller, Chief Engagement Officer at Meller Marketing

 

How to Stand Out in a Sea of Sameness: Use Your Personal Story to Build Connection 

We know there is so much noise on social media and it’s getting more and more challenging to set ourselves apart in this digital age. But we can differentiate ourselves if we learn to identify a nugget of our own story and use it online to build connection - and trust - with your audience.
In this session, you’ll learn how your story can define how you show up in the world through your online profiles and other digital assets. Everyone has a story but for most of us it can be challenging to know what our story is and how it ties into what we do professionally. You’ll receive prompts to get you thinking about your story nugget.
Attendees will walk away with ideas to uncover their personal slice-of-life story, how to create the written narrative for their story, and methods and tactics on where to use it. You may be surprised by the many ways you can use your story! And the best bonus of all: you will wake up to your brilliance…and own it. 

Presented by Kate Paine, Founder & CEO of Standing Out Online, LLC

 

How to Utilize Paid Ads with Your Businesses Social Media

In this presentation, we will explore the strategic use of paid advertisements across various social media platforms to enhance your business's online presence and drive growth. Join us to gain practical insights and strategies to maximize the impact of paid social media ads and achieve your business goals.

Presented by: Kristi Fields, Senior Digital Marketing Consultant at RevLocal

 

Marketing Through Pictures: Instagram Tips and Tricks

Did you know that visuals increase people’s desire to read content by 80%? As small business owners, that means the images you use in your marketing– specifically in social media–matter A LOT. Join us for a workshop focused on creating captivating visuals that speak to your target customer and strengthen your business’s message with every post. Instagram is an increasingly valuable tool for brands to utilize, and with over 130 million users shopping on the platform every month, it’s that much more important to create memorable online moments. Attendees will leave with a checklist of ideas, tips, and tricks to implement within your own business Instagram account.

Presented by Nikki Riojas, Owner of Made in Corpus Christi and Made in Texas Co

 

Mastering Short Form Video

Shorts, reels, tiktoks & more are still sweeping social media! Views & engagement are prioritized for these over most other types of content, but while it's easier than ever to drive fantastic numbers, it's also just as easy to get swept into obscurity. In this application-focused training with internationally acclaimed speaker and author Stephanie Scheller, she will break down:

1. Tips to getting views
2. How to bring together getting views and your marketing message
3. How to plan & film your content

Presented by Stephanie Scheller

 

Picture Perfect: Transform Your Socials Through Photography

Discover how to capture your audience's attention with stunning visuals. Improve your social media presence with strategic image selection, composition, and editing techniques. Learn how to create visually appealing posts, establish your brand identity, and effectively convey your message using captivating photos. Whether you're an entrepreneur looking to improve your social media strategy or a beginner interested in photography for personal use, this webinar is ideal for anyone looking to maximize the power of visual storytelling in the digital age.

Presented by Patty Kirby & Jacob Patino from Madison Avenue Marketing Agency

 

Successful Social Media Advertising Strategies for Small Business

For most small business owners, the days of relying on in-person foot traffic and loyalty are slipping away quickly. If you don’t promote your business with content online, it’s almost impossible to exist to your target market. When people go on their devices, they’re mainly scrolling feeds and searching platforms. If you don’t show up in those feeds, no one remembers you exist. It’s a tried and true saying, "People do business with people and brands they know, like, and trust." They can’t know you if you don’t exist in their [digital] world.

During this presentation, you’ll learn the 3 key social media advertising strategies you can run for your small business to compete with the big guys at a fraction of the cost.

Presented by Todd Giannattasio, Owner of Tresnic Media, LLC

 

The 90 Day Brand Building Playbook for Social Media

Transform your social media presence and elevate your brand within 90 days. Learn how to leverage your personal expertise to attract clients and create sales opportunities through social media. Discover actionable strategies, best practices, and expert tips tailored specifically for small business owners. Don't miss this opportunity to unlock the full potential of your business using the power of social media. Sign up now to start your journey toward social media success!

Presented by Todd Giannattasio, Owner of Tresnic Media

 

Unlock the Power of AI: Transform Your Social Media Strategy

Explore the transformative potential of artificial intelligence (AI) in enhancing your social media efforts. This presentation will introduce you to various AI tools and platforms that can streamline your content creation and distribution processes. You'll learn how to personalize the output of these AI tools, adding a human touch to maintain authenticity and genuine connection with your audience. Additionally, we'll discuss the ethical considerations in AI usage, focusing on best practices to ensure your strategies are not only effective but also ethically sound and respectful to your audience. Whether you're an established professional or an entrepreneurial spirit, this session will provide valuable insights into maximizing your social media impact while upholding high ethical standards.

Presented by Teri Moten

Additional Resource: Comprehensive Guide for Small Businesses Using ChatGPT, Claude, and Perplexity for Social Media

 

Unlocking the Power of Human-Centric AI to Elevate Your Content

This session is an essential resource to stay ahead of the curve. AI tools are increasingly used to improve content creation, but human creativity and ingenuity are still essential for the best results, making content creators the best advocates for human-centric AI. In this session, discover five key takeaways to transform your content creation process with AI and elevate your game. Don't miss this opportunity to unlock the power of AI with actionable insights you can implement right away.

Learning Objectives:

1. Discover which AI tools are best suited to enhance your content creation workflow.
2. Craft prompts that will elevate your content and help your content stand out.
3. Learn hacks to improve your results with AI and achieve better outcomes.
4. Understand how to make a case for human-centric AI creators.
5. Get actionable insights to transform the way you work and elevate your content creation game.

Presented by Kami Huyse, Founder of Zoetica

 

YouTube to Grow Your Business

Are you a small business owner looking to reach more customers and grow your business? YouTube is the third-largest search engine in the world, and it's a great platform for businesses of all sizes to reach their target audience.

In this webinar, you'll learn how to use YouTube to promote your business or brand. We'll cover:

• How to create a YouTube channel
• Adding videos and organizing your channel
• How to promote your business with video ads
• How to create engaging and informative videos that will help you connect with your audience
• The benefits of using YouTube Shorts

YouTube Shorts are a new type of video on YouTube that are 60 seconds or less in length. They're a great way to reach a younger audience and to promote your business in a fun and engaging way. We'll share tips on how to create successful YouTube Shorts, including how to choose the right content, how to edit your videos, and how to promote them. 

Presented by Maria Duron, Grow with Google

 

SUCCESSION PLANNING

  

Starting with the End in Mind

Learn how to integrate succession planning seamlessly into your business strategy at the very beginning, ensuring that every decision today paves the way for a smooth transition tomorrow.

Presented by Ronnie Johnson, LUTCF, AIF

 

Ecstasy in the Exit

Join us for a comprehensive overview of succession planning fundamentals, covering everything from identifying key roles to creating a roadmap for seamless transitions.

Presented by Ronnie Johnson, LUTCF, AIF

 

TAXES

 

Demystifying Taxes for Small Businesses

We're proud to be partnering with Lili Banking to bring you a highly informative and educational webinar on managing your taxes as a small business owner, freelancer, self-proprietor, and/or 1099 employee (contractor). Join us for a 1-hour session led by Wendi Caplan-Carroll, a small business expert and freelancer for 15 plus years, who will walk you through the core tools and information that make tackling taxes (and save real $$) easier than ever. All registrants will also receive a copy of our "Small Business Handbook", which includes everything you need to know about managing your business.

Here's what you'll learn:

• Taxes 101: How self-employment and income taxes are calculated
• Smart Tax Tools: Leverage Lili to ensure you only pay what you owe
• Get Prepared: Avoid penalties and organize your finances before you file

Presented by Wendi Caplan-Carroll, Lili Banking

Additional Resouce: Demystifying Taxes Slides

  

WEBSITES

 

Websites 101

Overwhelmed by the thought of creating a website from scratch, but know you NEED to do it? You are not alone! Join us for our beginner’s guide to website creation in this one-hour overview session. Learn the tools and resources available that best fit your business; walk through the “must-haves” for all websites, and leave with an outline to help you tackle your website head on.

Presented by Nikki Riojas, Owner of Made in Corpus Christ and Made in Texas Co