On-Demand Webinars
Below is a list of previous live webinars hosted by Del Mar College SBDC. These recordings are available to you at no-cost. Please use the 'Register Here' link to access the on-demand version of the webinar.
Social Media Bootcamp: Cybersecurity for Small Business
Small business cybersecurity is something that is often overlooked or not a priority. If not done correctly, or not at all, bad cybersecurity could leave your business vulnerable which could put your business and/or customer data at risk and that could put you out of business.
In this presentation we’ll cover 10 basic cybersecurity principles that will assist in establishing good cyber hygiene. Some of the topics that we’ll cover include: protection against malicious code such as viruses and malware, securing your networking environment, data back-up and recovery, and password practices. At the conclusion of the presentation, we’ll answer as many questions as we can.
Social Media Bootcamp: Why People Click
In this session, Rob Ainbinder of Why People Click will share why SEO is important, how it works and a few tips a solopreneur can implement on their own.
You will walk away with a solid foundation to build on for your SEO success.
Social Media Bootcamp: Four Smart Social Secrets to Get All the Customers You Need
It’s noisier than ever on social media! How do you cut through the noise, win your crowd’s attention, and build a powerful platform on any social media channel? In a word: community. Kami Huyse builds social media momentum for some of the largest brands in the world.
This power-packed talk gives you the roadmap to crafting a social media strategy that delivers take-it-to-the-bank results. You will learn Kami’s four-part framework for lane-shifting your social media success to the fast track.
Social Media Bootcamp: Using LinkedIn to Build Your Brand and Your Business
Chuck Hester, LinkedIn master connector, speaker and executive trainer, will cover LinkedIn for business and how to use it to build your business and build brand equity.
Participants will learn hands-on tips on how to use LinkedIn for business development, personal and professional branding.
2021 Marketing Planning (it’s got to be better than this year)
It’s never too early to get your marketing planning started! During this session, we’ll review the most important aspects of planning out your marketing strategies for the year. You’ll receive a marketing calendar that we will walk through together, along with a list of marketing areas to focus on each month. Taking time to work on your marketing plan will help create a path for your business promotion, and keep your company top of mind with your customers and prospects.
Boost Your Engagement on Instagram
People visit Instagram to be inspired and discover new things. This includes finding content from brands and small businesses they love and care about. Your fans want to connect with you on social media. Are you giving your followers what they are seeking?
During this webinar, you'll learn some Instagram engagement basics, including:
• How to create engaging content; including learning about Instagram Stories and IGTV
• All about new Instagram feature: Instagram Reels
• The difference between using your own personal profile vs. creating a business profile
• Advertising types and objectives
• The mystery surrounding hashtags (spoiler alert: It's not a mystery!)
A Recipe for Small Business Success: What to do When Buying Patterns Change
In the midst of a pandemic, many small businesses in the restaurant industry have been greatly affected. In turn, restaurant ownership and management are quickly finding new and innovative ways to adapt and stay competitive in business.
This webinar will focus on:
o Moving to online food sales through applications like Door dash, Uber eats, and self-controlled systems
o What all is associated with adding a third party delivery system and is it worth it?
o Has COVID had an effect on the future of customer behavior?
Cybersecurity for Small Businesses
Small Business cybersecurity is something that is often overlooked or not a priority. If not done correctly, or not at all, bad cybersecurity could leave your business vulnerable which could put your business and/or customer data at risk and that could put you out of business.
In this presentation, we'll cover basic cybersecurity principles that will assist in establishing good cyber hygiene. Some of the topics that we'll cover include: protection against malicious code such as viruses and malware, securing your networking environment, data back-up and recovery, and password practices. At the conclusion of the presentation, we'll answer as many questions as we can.
Desktop Quickbooks Setup & Getting Started
QuickBooks - the #1 rated small business accounting software - QuickBooks helps you save time so you can focus on running your business. By learning to navigate QuickBooks, it can make bookkeeping easier. Track income and expenses, create invoices and statements, and organize your financial data in one place.
QuickBooks simplifies the billing process to help you get paid on time. Send accurate, detailed, and timely bills to your customers. It also allows you to organize your business information including: sales, receivables, inventory, expenses, purchases, payables and customer vendor information. This class provides the basic knowledge to set-up and navigate through the QuickBooks Accountant desktop software.
Appreciating Your Business & Your Customers
Small business owners are very busy and rarely have time to reflect on the work they've done, the customers they've helped, and to plan a strategy moving forward.
This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers, and how to evaluate what's important to you and your business.
Branding Workshop: Stop Looking Like You Don’t Know What You’re Doing
As a business owner, you know your industry better than anyone. But without a strong brand presence in your market, you could be making yourself look less appealing to prospective customers. Taking time to create and maintain a well-crafted company image builds trust, establishes a roadmap for your marketing, and fast-tracks credibility.
In this session, you will:
- Review “before and after” company brands
- Learn the benefits of creating and using Branding Guidelines
- Utilize free and low-cost tools to create consistency across your company
- Review your current brand and create a high-level plan for future use
A Simple Recipe for Social Media Success
As a small business, social media is overwhelming and often feels like you're just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results - all with a limited amount of time and resources.
That's why in this session, we'll provide a recipe for social media that saves time and gets results to grow your business. You'll learn how to get started, choose the right social networks for your business, and a 15-minute social media plan.
A Recipe for Small Business Success: Exceptional Customer Service
Restaurant owners know that the dining experience includes not only environment ambiance, quality and selection of food, but also overall customer service. How do small business owners shape the role of customer service importance for their employees?
This webinar will focus on:
o Key elements of customer service
o The importance of customer service
o The role of the business owner
E-commerce Strategies for the Small Business Owner
Are you ready to start selling your products or services online, but not sure where to start?
Join us for this one-hour session where we’ll walk through the basics of online-selling for small businesses. You will learn about what to look for in an e-commerce platform; how to make your product images stand out, and how to create a positive experience for your online shoppers without breaking the bank.