On-Demand Webinars
Below is a list of previous live webinars hosted by Del Mar College SBDC. These recordings are available to you at no-cost. Please use the 'Register Here' link to access the on-demand version of the webinar.
Social Media Bootcamp: Cybersecurity for Small Business
Small business cybersecurity is something that is often overlooked or not a priority. If not done correctly, or not at all, bad cybersecurity could leave your business vulnerable which could put your business and/or customer data at risk and that could put you out of business.
In this presentation we’ll cover 10 basic cybersecurity principles that will assist in establishing good cyber hygiene. Some of the topics that we’ll cover include: protection against malicious code such as viruses and malware, securing your networking environment, data back-up and recovery, and password practices. At the conclusion of the presentation, we’ll answer as many questions as we can.
Social Media Bootcamp: Why People Click
In this session, Rob Ainbinder of Why People Click will share why SEO is important, how it works and a few tips a solopreneur can implement on their own.
You will walk away with a solid foundation to build on for your SEO success.
Social Media Bootcamp: Four Smart Social Secrets to Get All the Customers You Need
It’s noisier than ever on social media! How do you cut through the noise, win your crowd’s attention, and build a powerful platform on any social media channel? In a word: community. Kami Huyse builds social media momentum for some of the largest brands in the world.
This power-packed talk gives you the roadmap to crafting a social media strategy that delivers take-it-to-the-bank results. You will learn Kami’s four-part framework for lane-shifting your social media success to the fast track.
Social Media Bootcamp: Using LinkedIn to Build Your Brand and Your Business
Chuck Hester, LinkedIn master connector, speaker and executive trainer, will cover LinkedIn for business and how to use it to build your business and build brand equity.
Participants will learn hands-on tips on how to use LinkedIn for business development, personal and professional branding.
2021 Marketing Planning (it’s got to be better than this year)
It’s never too early to get your marketing planning started! During this session, we’ll review the most important aspects of planning out your marketing strategies for the year. You’ll receive a marketing calendar that we will walk through together, along with a list of marketing areas to focus on each month. Taking time to work on your marketing plan will help create a path for your business promotion, and keep your company top of mind with your customers and prospects.
Boost Your Engagement on Instagram
People visit Instagram to be inspired and discover new things. This includes finding content from brands and small businesses they love and care about. Your fans want to connect with you on social media. Are you giving your followers what they are seeking?
During this webinar, you'll learn some Instagram engagement basics, including:
• How to create engaging content; including learning about Instagram Stories and IGTV
• All about new Instagram feature: Instagram Reels
• The difference between using your own personal profile vs. creating a business profile
• Advertising types and objectives
• The mystery surrounding hashtags (spoiler alert: It's not a mystery!)
A Recipe for Small Business Success: What to do When Buying Patterns Change
In the midst of a pandemic, many small businesses in the restaurant industry have been greatly affected. In turn, restaurant ownership and management are quickly finding new and innovative ways to adapt and stay competitive in business.
This webinar will focus on:
o Moving to online food sales through applications like Door dash, Uber eats, and self-controlled systems
o What all is associated with adding a third party delivery system and is it worth it?
o Has COVID had an effect on the future of customer behavior?
Cybersecurity for Small Businesses
Small Business cybersecurity is something that is often overlooked or not a priority. If not done correctly, or not at all, bad cybersecurity could leave your business vulnerable which could put your business and/or customer data at risk and that could put you out of business.
In this presentation, we'll cover basic cybersecurity principles that will assist in establishing good cyber hygiene. Some of the topics that we'll cover include: protection against malicious code such as viruses and malware, securing your networking environment, data back-up and recovery, and password practices. At the conclusion of the presentation, we'll answer as many questions as we can.
Desktop Quickbooks Setup & Getting Started
QuickBooks - the #1 rated small business accounting software - QuickBooks helps you save time so you can focus on running your business. By learning to navigate QuickBooks, it can make bookkeeping easier. Track income and expenses, create invoices and statements, and organize your financial data in one place.
QuickBooks simplifies the billing process to help you get paid on time. Send accurate, detailed, and timely bills to your customers. It also allows you to organize your business information including: sales, receivables, inventory, expenses, purchases, payables and customer vendor information. This class provides the basic knowledge to set-up and navigate through the QuickBooks Accountant desktop software.
Appreciating Your Business & Your Customers
Small business owners are very busy and rarely have time to reflect on the work they've done, the customers they've helped, and to plan a strategy moving forward.
This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers, and how to evaluate what's important to you and your business.
Branding Workshop: Stop Looking Like You Don’t Know What You’re Doing
As a business owner, you know your industry better than anyone. But without a strong brand presence in your market, you could be making yourself look less appealing to prospective customers. Taking time to create and maintain a well-crafted company image builds trust, establishes a roadmap for your marketing, and fast-tracks credibility.
In this session, you will:
- Review “before and after” company brands
- Learn the benefits of creating and using Branding Guidelines
- Utilize free and low-cost tools to create consistency across your company
- Review your current brand and create a high-level plan for future use
A Simple Recipe for Social Media Success
As a small business, social media is overwhelming and often feels like you're just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results - all with a limited amount of time and resources.
That's why in this session, we'll provide a recipe for social media that saves time and gets results to grow your business. You'll learn how to get started, choose the right social networks for your business, and a 15-minute social media plan.
A Recipe for Small Business Success: Exceptional Customer Service
Restaurant owners know that the dining experience includes not only environment ambiance, quality and selection of food, but also overall customer service. How do small business owners shape the role of customer service importance for their employees?
This webinar will focus on:
o Key elements of customer service
o The importance of customer service
o The role of the business owner
E-commerce Strategies for the Small Business Owner
Are you ready to start selling your products or services online, but not sure where to start?
Join us for this one-hour session where we’ll walk through the basics of online-selling for small businesses. You will learn about what to look for in an e-commerce platform; how to make your product images stand out, and how to create a positive experience for your online shoppers without breaking the bank.
A Recipe for Small Business Success: Compliance
As with many industries, it is important to stay up-to-date with ever-changing policies and procedures in the restaurant industry. When COVID-19 surfaced, there were many policies that changed, and to stay in compliance, small business owners found themselves learning and implementing policies and procedures.
This webinar will focus on how small business owners in the restaurant industry can better prepare the ways they are staying compliant with all HR policies and procedures. Additionally, we will discuss how taking the steps to prepare will make you a better business.
SBDC Day
Join us as we celebrate SBDC Day! During this one-hour webinar, we will celebrate SBDC Day by discussing trends, data, resources, and successes within the Del Mar College SBDC. Our panelists will consist of our SBDC Director, Advisors, and Program Coordinator. Additionally, we will have one of our very own small business clients and consultant, Nikki Riojas, facilitate this event!
What is #SBDCDay? – Follow the link to find out more: https://americassbdc.org/sbdcday/
3 Secrets to Pivot Your Business with Social Media
Over the past year, the problems and desires of your customers have dramatically shifted with the realities of interrupted work schedules and family life. But have you changed with them, or are do you know there are probably a few things you could shift?
Even if you think there's not much more you can do, this workshop will give you new insight and ideas to make just slight changes to how you communicate about your products, services, and approaches, These shifts will inspire your ideal customer to take action and engage with you and your brand.
In this masterclass and workshop you will learn how to:
• Make a shift in your offer(s)
• Cut through the noise and get heard!
• Get profitable, fast!
We will include examples from other businesses who are getting results and take questions to work through your specific hurdles and concerns with an emphasis on digital marketing. We will discuss how to promote your business on social media by nurturing and growing their online community to build goodwill and customer loyalty.
Presenter: Kami Huyse, Zoetica Media
“Make It A Great Day” The Fundamentals of Excellence in Customer Service
What kind of customer service experience are you creating? Was it a “WOW” Experience? How well did you engage with your “customer”? Were you able to make a connection over the phone or in person with your customer? Did they get their questions and concerns answered if they called in? Did you end the call with a positive statement of hoping to hear from them again? Did you thank them for their business? How was the in-person shopping experience? Did they feel welcomed and were they greeted in less than 3 seconds? Let us get back to the basics for excellence in customer service. A Customer Service training program to build your brand and grow your customer loyalty. A friendly, simple, and authentic approach to excellence in customer service, hospitality, and business etiquette. In today’s economy we have so many shopping options, so making a good first and lasting impression is key to growing any type of business. Learn the Six Basic Principles of Excellent Customer Service that each attendee can utilize for every customer call and customer engagement. Receive a Certificate of Completion for “MAKE IT A GREAT DAY” Training Session for each participant.
This webinar was funded by the CARES Act.
Presenter: Anna Hay, Learn The Ropes
10 Essential Team Needs As We Move Past Crisis and Business Disruption
Burnout and role overload are pervasive during times of change and crisis. How do you ensure that your team and colleagues feel safe, supported, and productive as we move through this business disruption?
Many of our teams were having difficulty coping with stress and were facing burnout and mental health challenges long before COVID-19 came along. Through COVID-19 we are seeing that their stress is heightened even further, and our teams and colleagues will continue to be at risk. Research shows that failing to meet the essential needs of your team will result in burnout, mental health challenges, increased absenteeism, disengagement and lost productivity. Leaders who understand their team’s essential needs will have teams that can thrive during this uncertainty.
Successful leaders know that healthy employees are a competitive edge and they know that small shifts can have a major impact. By focusing on these 10 Essential Needs, this interactive training will help you to choose the most effective strategies to help your team move forward through this crisis, minimize their negative stress symptoms and reactions, and protect their mental health now and in the future.
Discover how to effectively support your team as they continue to respond to challenges, and cope through change. Learn to choose the most effective strategies that will help your team stay engaged, balance the uncertainty, and build resilience.
Participants Will:
- Recognize the signs and symptoms that are signaling that your team is not coping with the uncertainty and disruption
- Distinguish the 10 Essential Team Needs that must be addressed in supporting your team as they continue to move through this uncertainty
- Avoid the pitfalls to managing a team during and after crisis
- Discover the 3 C’s that are vital to effective leadership
This webinar was funded by the CARES Act.
Presenter: Beverly Beuermann-King, Work Smart Live Smart
Building Resiliency - Harnessing Energy
The way in which we work and the environment that we work in, can cause exhaustion and burnout. Without the right resiliency tools, stress can build to a level that seems too difficult to handle and can leave you feeling depleted. These reactions can leave us exposed to a variety of illnesses and injuries or can take us away from our life goals.
Resiliency can be learned. Small shifts can have a major impact. With three simple questions, this interactive webinar helps you to choose the most effective strategies based on the S-O-S Principle™ that will allow you to bounce back after a stressful situation, minimize your negative stress symptoms and reactions, and engage fully in your life.
Focus will be on identifying positive opportunities, utilizing practical approaches and solutions based on our proprietary S-O-S Principle™, and integrating these resiliency strategies into your new reality. Discover how to effectively respond to challenges, cope through change, and garner more support, so that you can finally focus on living your best life.
This webinar was funded by the CARES Act.
Presenter: Beverly Beuermann-King, Work Smart Live Smart
Building a Strategy and Positioning Your Business Post-COVID
Markets, trends, competition, and the way of doing business have changed much faster over the last year than in the past. As we prepare to come out of COVID, companies need to be aware and ready for what may be different.
During this webinar, attendees will:
· Examine how the way of doing business has changed
· Examine the future may look like
· Examine planning to position their company for what may come next
This webinar was funded by the CARES Act.
Presenter: Chris Ardueser, AGDA Consulting
YOU are the BRAND
In-Person Marketing is about your passion for the brand you represent. Learn how to identify and strategically create a target list and accurately qualify your prospects. Develop and build trust and loyalty with decision-makers and learn how to connect with gatekeepers. Prepare and deliver an "Authentic" meet and greet pitch with your authentic style. Cultivate and design your "Authentic" style in your specific business discipline and learn how to create a genuine approach to your prospects. Implement a follow-up plan for all sales and marketing visits while identifying your next steps in the sales and marketing cycle. Create and prepare a plan of action to move forward in the decision-making process. Refine your uniqueness and personality and apply it to your genuine style. Learn how to close the sale, answer all objectives, and create a sense of urgency for solutions. Enjoy making new friends in the process as you build and grow more trustworthy long-term relationships.
Receive a Certificate of Completion for “YOU are the BRAND” Training Session for each participant.
This webinar was funded by the CARES Act.
Presenter: Anna Hay, Learn The Ropes
How to Build Your Social Media Presence in 15 Minutes a Day
Social media can be time-consuming, especially as there are still so many things vying for your attention during this challenging time. Even as the economy slowly returns to normal, it's no time to sit back and wait, but to take action.
A sustained effort of only 15 minutes a day can help you to keep your business going and help you to grow.
In this masterclass and workshop, we will create an action plan to connect and grow your business. We will go over the specific steps for how to:
• Find and connect with your ideal customer or client online
• Create content that will keep your business at the top of mind for customers and clients
• Nurture a relationship with customers and clients that keep them coming back and recommending your brand
You will learn how to promote your business on social media and nurture your growing online community to build goodwill and customer loyalty.
Presenter: Kami Huyse, Zoetica Media
Ready for Anything: Small Business Emergency Preparedness
WOULD YOUR BUSINESS SURVIVE IF…
The road to your business closes as result of construction or bad weather?
A key supplier/customer goes out of business?
A key employee gets sick for an extended period of time?
WHY PREPARE
From workplace disruptions to natural and man-made disasters, as a small business owner, you should be ready for anything. Unexpected events can quickly interrupt your business putting you and your employees at risk. If you are not prepared, your business could shut down forever.
This session discusses those areas critical to protecting your business, employees, and the community, as well as resources to develop your own business continuity plan.
Speaker: Deirdre Pattillo, SPHR, SHRM-SCP
Project Manager – Employer Services
UTSA SBDC Center for Government Contracting
This Is Not Business As Usual
This webinar will cover re-opening in Phase 1, 2 and 3 of the Pandemic. The materials and discussions are tailored to an audience of retail, restaurant and hospitality owners. If your concerns are with the loans and financing available now, please look to your local SBDC partner for guidance. This material focuses on safety, sales, marketing, community, best practices and everyday operations during this challenging time. This webinar will be a forthright discussion on how to handle this dilemma.
This webinar was funded by the CARES Act.
Presenter: Marc Willson, The Willson Company