Improper usage of approved logos, colors, fonts and design elements can give the impression of a disjointed organization. The Del Mar College brand is clean, organized and sophisticated. Attention to detail when using the Del Mar College logo and coordinating elements is necessary and greatly appreciated.

• Do not change colors or rearrange any part of the logo. 
• Do not distort the logo in any way. Resizes must be proportionate.
• Do not tilt or rotate the logo in any way.
• Do not alter the design of the logo or substitute a typeface for the wordmark.
• Do not use the logo with only either the wave or tagline.
• Do not outline the logo or any of the fonts in any way.
• Do not add a drop shadow of any kind to the logo regardless of background image.
• Do not place the tagline anywhere other than how it is intended.
• Do not place the logo on top of a heavy texture, pattern, background or conflicting visual material.

Del Mar College’s branding projects the attitude and persona of a strong and established institute of higher education. The selection of the color scheme and fonts play a large role in that persona.

NOTE: Due to color inaccuracies possible with vendors or printing equipment, CRO is happy to collaborate with you or your vendors on ensuring color accuracy.

• The color version of the Del Mar College logo uses Pantone 286 blue, in screens of 100%, 80% and 20%.

• The black and white version of the Del Mar College logo uses black in screens of 100%, 80% and 20%.

In order to command attention, the Del Mar College logo must always have a certain amount of clear space around it. It should not be crowded or overwhelmed by other elements competing for the space. If placed within a cluttered environment, the logo’s message risks becoming obscured and insignificant.

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  As a general rule, make the amount of clear space even larger when possible. The required minimum clear space can be measured in relation to the width of the letter “R” in “Mar” (“x”). The clear space around the Del Mar College logo requires at least 1x of space surrounding the entire logo top and bottom; left and right.

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  Use the logo without the tagline when the width of the logo is less than 2 inches. Always use the tagline where applicable.

The Del Mar College “DMC” symbol is reserved for building signs, street signs and other unique applications that require a more simplified mark. Other than a few exceptions, the symbol should never be used in place of the full DMC logo and wordmark.

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  The watermarked color and black and white versions can be used for design purposes on items such as letterhead, banners and some digital executions.